HERMES by MASO | B2B Growth Intelligence

From contacts to commercial relevance

More names do not automatically create a stronger pipeline.

A list becomes useful when you know which companies fit, what they need and how to approach the right person. MASO connects targeting, research and communication in one managed process.

Five layers. One growth process.

Intelligence with a commercial purpose.

01

Market definition

Define your ideal customer, priority markets and commercial objective.

02

Business intelligence

Research target companies, relevant signals and reasons to start a conversation.

03

Decision-maker mapping

Identify the roles that influence or make the buying decision.

04

Strategic communication

Create relevant, personalised messages. Human review comes before outreach.

05

Opportunity development

Follow up, qualify conversations and refine targeting using what the market tells us.

What you receive

A practical foundation for your next move.

Designed for businesses selling to other businesses, with a defined offer and the capacity to develop new relationships. Scope is agreed after discovery.

Ideal customer profile and market priorities
Prioritised target companies and decision-maker mapping
Research-backed outreach messages for approval
Follow-up planning and qualified conversation review
Reporting on activity, responses and next actions

Opportunity Snapshot™

See where the opportunity could be.

After reviewing a qualified request, MASO prepares a focused 1–2 page view of your market objective, ideal customer profile and three initial target companies.

Start with the assessment

Inside your Snapshot

Growth objective and market opportunity
Priority customer profile and initial fit assessment
Three companies: why they fit, business trigger and relevant decision-maker role
MASO opportunity angle and recommended next step

Prepared and reviewed by MASO. The assessment below does not automatically generate company research or a Snapshot.

MASO Intelligence

Strategic Intelligence & Business Growth

HERMES is the first service in our intelligence and growth portfolio. AI tools support research and analysis; MASO evaluates the findings, shapes the strategy and approves outreach.

B2B Growth Assessment

How ready is your next phase of growth?

7 questions. An immediate score from 0 to 100, with priorities based on your answers. No contact details needed to see your result.

0/7 answered

01Who does your business sell to?

Mainly consumers (B2C)Both businesses and consumersMainly businesses, with a clear ideal customer profile

02What is the typical annual value of a new business customer?

Below €5,000 or not yet calculated€5,000–€19,999€20,000 or more

03How clearly defined is your target market?

Not defined yetWe know the country or industryWe have defined countries, industries and company types

04How much do you need new business opportunities in the next 3–6 months?

Not a priority at the momentWe want to gradually strengthen our pipelineIt is a priority with a specific growth target

05How ready are you to expand into a new market or customer segment?

No plan or available capacityWe are exploring it and preparing our offerWe have a suitable offer and capacity to deliver

06Who is involved in the business development decision?

I am researching without a decision-maker involvedI advise and have access to the decision-makerI make the decision or the decision-maker is already involved

07What kind of support are you looking for?

Only a contact list or bulk messagingResearch and targeting for our internal teamStrategy, intelligence and personalised outreach with human approval

This self-assessment measures readiness and programme fit. It is not a forecast of sales or a guarantee of results.